Services Marketing: A Paradigm for the Pandemic

Mercer’s Stetson-Hatcher School of Business invites you to join us for a webinar on Wednesday, April 22. Dr. Gina Miller, professor of marketing, will define services marketing and discuss the shifting industry strategies to match increasing demand during the pandemic. She will examine the importance of services marketing in the wake of the current health crisis and the implications for the U.S. economy.