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5.13.20 | 12:00pm - 1:00pm
Join Mercer’s Stetson-Hatcher School of Business on Wednesday, May 13, for the next webinar in our Professional Development Series. Dr. Lane Wakefield, assistant professor of sports marketing and analytics, will discuss, “5 Ways to Leverage Word-of-Mouth Marketing During the Coronavirus Pandemic.” Learn how the change in consumer behavior has placed greater significance on word-of-mouth marketing. Dr. Lane will examine the risks consumers may be considering when engaging on social media regarding their marketplace experience. He will also outline how to keep them talking about your brand. Use the link provided to register for this informative webinar.